10 Reasons Why Your Organisation Needs A Website
Wednesday, 23rd March, 2011
1. Convenience for customers
Using the Internet to search for businesses and products is much easier and faster than any time in the past. Millions of searches are done every day and it is commonplace for businesses to find their next supplier over the web.
2. Provides greater exposure
Your website will be visible to all your potential and current clients. You will no longer be tied to the limited geographic exposure of the golden pages or the phone book. Your customers won’t need to visit your office or retail outlet to see example of what you offer nor will they need a brochure or other marketing materials posted to them.
3. Say so much more
You can say so much more on a website than you could in any print advertisement, business directories, brochure or TV/radio advertisement. There are no space restrictions or time restrictions on a website, so you can say as much as you want.
4. Inexpensive, effective advertising
Your customers will have a better knowledge of your products or services, as they are able to research your products or services in their own time, instead of having to rely on a furiously paced TV or radio ad to gather the information they need.
5. Fulfils your brand promise
With a professionally designed web site that is an extension of your brand, your site becomes part of the experience of doing business with you. A professional image online will separate you from the competition as the supplier of choice.
6. Saves money
You can save money on printing and postage costs for brochures, flyers, specials, newsletters, and other mailings. When it comes to advertising we can deliver guaranteed targeted visitors to your site with an Internet Marketing campaign.
7. Always available
Your website is available 24 hours a day 7 days a week. When you are unable to answer the phone, you can be sure that your website is available to answer your customers questions for you.
8. Saves time
The time that you would have spent on the phone answering customers questions can now be used to invest in growing your business.
9. Creates measurable results
A web site allows you to track the number of visits and where they came from, e.g. an online advert or search engine. It can record the number of enquiries or online sales in the case of an e-commerce site, thus producing a ratio of enquiries to visitors which gives the conversion rate. With this information you can take steps to improve this ratio and increase sales.
10. It is easier to test new ideas.
The web allows you the quickest medium for publishing new ideas. With a content management system attached to your site you can create and publish new content within minutes at no cost. Within minutes new visitors to your site will tell you if your message is working or not. Additional tweaks to perfect your message can be carried out easily thus allowing you to test your ideas before committing to an expensive print campaign.
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