Diet Coke has announced Jean Paul Gaultier as its creative director for 2012, with the aim of amplifying the brand’s association with fashion.
As part of his new role, Gaultier has created a series of short films titled The Serial Designer, which will launch on Facebook between 8 March and 10 March.
Each film features one of the Diet Coke puppets, with Gaultier taking on the role of a therapist, a journalist and even a private detective as he helps solve their fashion emergencies.
Zoe Howorth, market activation director for Coca-Cola Great Britain, said: “We’re thrilled to have Jean Paul Gaultier on board as Creative Director for Diet Coke in 2012. Fashion is at the heart of the Diet Coke brand and this new partnership aims to further engage our fashion-forward, stylish target audience of young women. Gaultier’s avant-garde style offers the perfect match for Diet Coke, providing fashion must-haves for those with a ‘lighter approach’ to style and fashion.”
The designer will launch a range of limited edition cans and bottles, with an advertising campaign to follow later in the year.
Jean Paul Gaultier said: “The brand asked me to explore its fun personality and to style the bottle. I want to show people the codes and signatures I love. The bottles have the shape of a woman’s body, so it was great fun to ‘dress’ them. The Diet Coke motif is so beautiful I had to design around this. The finishing touch was to apply my logo to the bottle, like applying a fragile stamp – making it something special you want to touch.”
Other designers who have previously worked with Diet Coke include Manolo Blahnik, Patricia Field and Karl Lagerfeld.
Questions, queries, still a bit unsure? No problem! call us on 01563 545977 or if easier you can always drop us an email
WHAT CLIENTS ARE SAYING
"When we decided to launch a new internet store we were very pleased to be on board with Centrum. From the first meeting we were put at ease about the process and all our questions were answered without any problems.
Within a few weeks of our first meeting we had our website ready to populate with products which we were very please with. Working with the content management system was a lot easier than other systems we used with previous websites. They layout is easy to work and was thoroughly explained how to us.
We love the final look of the site, It matches our company ethos of style and quality. The site is really easy for our customers to use which is paramount. Since launching we have been overwhelmed with the number of orders and enquiries we have been receiving through it and it has became another outlet for our customers as well as ourselves."
Marketing Manager, John Taylor
"Before speaking with CentrumWEB we had a website that just didn’t serve our stakeholders. There were high expectations to deliver a corporate level website that could deliver results. CentrumWEB delivered the solution that not only serves our community of riders, but makes the management of events and information a simple, straightforward task."
Northern Rock Cyclone
"CentrumWEB are one of the most professional web media companies I have worked with. They have never missed a deadline, partly because unlike other web companies they do not start any part of a project until they thoroughly understand the objectives. Communication and progress updates are excellent."
Brian Smith Braveheart Cycling Fund
"CentrumWEB were recommended to us by a local charity that we support.
Now at the end of the development I understand why!
From consultation to design right through to implementation we were never let down. I would have no hesitation in making the same recommendation to anyone looking to implement a new web solution. The end result is a company website that I can control and influence giving me the power to drive my online presence forward.
Donald Ritchie Ritchies Training Centre
"Having dealt with CentrumWEB for a larger corporate project we felt that it was time to give our own tired, unmanageable website a complete upgrade, again the CentrumWEB team delivered a solution that was on time, within budget and served the needs of our members."